This unit deals with the fundamentals of strategic communication/public relations practice, including key critical constructs and concepts, definitions, history, scope, and the underlying theories of its study and practice. Ethical issues and laws that affect the practice of strategic communication/public relations are covered in addition to basic competencies in planning, implementing and evaluating a programme. Introducing actual management processes there is a focus on effective interpersonal and cross-cultural communication, and crisis management the unit also includes an exploration of internal/employee, government, media and industrial relations. -- Course Website
Instructor: TBA
