The principal aim of the unit is to provide students with the theoretical underpinnings of public relations principles and practice in contemporary society. The unit explains the contexts and scope of public relations within South Africa, the African continent and internationally. It addresses the pivotal role that public relations plays in the organisational setting, the business environment and society at large. A stakeholder centred, strategic and integrative approach is followed and explored through the use of appropriate case studies and applied activities. -- Course Website
Instructor: Dr Rose-Marie Bezuidenhout
