The theory and practice of communication management as it applies to external Public Relations consultancies, and diverse clients, and to internal or, in-house Public Relations within organisations (inc. government, non-government and for-profit organisations). Internal communication tools for employee engagement. Understanding the varied roles that public relations practitioners carry out, and the organisational context of public relations. Leadership, boundary spanning, decision making, counsel for management and working with management and external publics important to organisations, Managing an organisation's reputation, understanding integrated marketing communication and brand... -- Course Website
Instructor: Matt Loads
Prerequisites: One of ATS2814, ATS2815, ATS2918 or by permission
