Theory and practice of engagement of organisations with key publics, stakeholders and their communities to build relationships and collaborate in responsible community programs . Publicity and promotion as facets of community public relations and important to corporate sponsorship of these programs. Through a critical analysis of case studies, and successful community public relations programs students will develop a strategic plan for a community program for an organisation, client or community group that includes the promotion and publicity for a corporate sponsor of that program. -- Course Website
Instructor: Joanna Kujawa
Prerequisites: ATS1356 and ATS1897 or equivalents
