This unit addresses the key issues of: media audiences and audience activity;the relations between media, citizenship and community; and the impact of new communication technologies. Most importantly, it makes available to you the techniques and theoretical frameworks for researching and analyzing audience activity and interactivity. It also helps you learn how these frameworks can be deployed in research design. The unit is organized in three blocks: ways of being an audience, ways of theorizing audiences, and ways of researching audiences. -- Course Website
Instructor: Dr Susan Yell
Prerequisites: ATS1277 or ATS1279 and ATS1278 or ATS1280 or equivalent
