The unit introduces critical and practical approaches to research in the media and communications industries, presenting first a critical overview of the rationale for research practice in industry and academia, and then an outline of various traditions of inquiry. This material is followed by a series of lectures on specific quantitative and qualitative research methodologies. The material is framed within an ongoing review of key ethical and critical concepts. -- Course Website
Instructor: Dr Rose-Marie Bezuidenhout (Sth Africa)
Prerequisites: ATS1279, ATS1280 (Clayton, Caufield)<br/>AZA1279, AZA1433 (South Africa)<br/>ATS1277, ATS1278 (all other campuses)