This unit is concerned with the organisation, objectives and operations of typical publishing firms. Principles and practices of management in the publishing industry. Topics include the objectives of the firm; decision-making processes; the management of intellectual property, including contracting with authors, suppliers, distributors, other publishers; financial management; the creation and supervision of teams; the supervision of team-leaders and project managers; staff appraisals; the management of specialists and suppliers, including outsourcing; information technology, records and archives management; managing change in the firm. The unit comprises an internship component. Students... -- Course Website
Instructor: Trischa Mann
Prerequisites: 48 points at 4th year level including APG4800, APG4670 and APG4801 or equivalent, or with the approval of the co-ordinator.
