This postgraduate unit provides opportunities for students to develop an enhanced depth and breadth of knowledge in the complex field of social media management. Students learn about the 'evolution' of the social connection and they will explore how to leverage networks in social media. The unit investigates how consumers can be 'connected', but it also outlines the challenges and trends of social media management. Current cases are discussed and linked to scholarly work. -- Course Website
Instructor: Professor Scott Koslow
Prerequisites: MKTG696 or admission to MPolPubPol
