The objective of this unit is to increase the understanding of the important issues in planning and evaluating logistics strategies across consumer and industrial markets and across goods and services. The unit will introduce appropriate theories, models and other tools needed to make better logistics decisions. A strong marketing orientation is carried throughout the course. Particular emphasis is placed on understanding marketing channel principles as well as how the building blocks of logistics serve the marketing function. -- Course Website
Instructor: Marketing and management staff
Prerequisites: MKTG696 or admission to MCom or MIntBus or MEc or MActPrac prior to 2011
