This unit exposes students to innovative and established techniques used by marketing professionals and research consultants to measure consumers' attitudes, preferences and behaviours. At the end of the unit students will be able to design and carry out research projects, critically evaluate research proposals, and evaluate research results so that they are useful for business practice. -- Course Website
Instructor: Marketing and management staff
Prerequisites: BUS651 or MKTG696 or admission to MCom or MIntBus or MEc or MActPrac prior to 2011
