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Macquarie University

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Services Marketing

  • MKTG207
  • 3
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This unit has been developed in recognition of the size and growing importance of the services sector and of the distinctive characteristics of services (in contrast with tangible goods). This unit applies the principles of services marketing to organisations in the private, public and not-for-profit sectors. It will examine the characteristics and the unique problems caused by the differences between the marketing of tangible goods and the marketing of services. It will also endeavour to communicate the need for a detailed understanding of consumer behaviour as it applies to the purchase of services and to the interaction between customers and service providers. Finally, the unit will... -- Course Website

Instructor: Dr Yimin Stephanie Huang

Prerequisites: MKTG101 



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