This unit examines the external and internal factors that influence people's behaviour in a purchase situation. The unit provides a conceptual understanding of consumer behaviour, integrating theories from psychology, sociology, cultural anthropology and economics. The discipline-specific knowledge students should gain from this unit is to understand how and why consumers, including those from South–East Asia, make decisions to purchase, use and eventually dispose of products and services. This should also in result in a better understanding of consumerism issues in both for-profit and non-profit sectors. -- Course Website
Instructor: Dr Steven D'Alessandro
Prerequisites: MKTG101Â