Innovation can happen through new products and services, new markets and new processes. Within this context, today’s innovators are seen as entrepreneurs as well, and in this unit, the key theories and research on innovation and entrepreneurship are reviewed and synthesized with emphasis on the practice of both these areas applied in a broader context. Areas covered include the study of innovation as a process; sources, adoption and diffusion of innovation; open innovation; risks of technology transfer; social entrepreneurship; creation of growth and sustainability; and interfaces between innovation, entrepreneurship and business competitiveness. -- Course Website
Instructor: [email protected]
Prerequisites: Admission to MBA or MMgt or PGCertMBAExt
