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Macquarie University

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Competition and Strategy in Asia/Pacific

  • MGSM857
  • 4
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The growth of economies in the Asia-Pacific region has presented diverse trade and investment opportunities for international firms. This unit is designed to provide a management framework for developing and implementing business strategies in individual Asian markets, as well as examining strategic and organisational priorities for the region as a whole. Lectures, case studies and field research will consider the experience of Australian and international companies in competing in Asia-Pacific countries. The unit will explore the complex interdependence of national cultures, management philosophies, corporate strategies and socio-economic development impacting business performance in... -- Course Website

Instructor: [email protected]

Prerequisites: Admission to MBA or MMgt or PGCertMBAExt  



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