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Macquarie University

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Doing Business in/with China

  • MGSM824
  • 4
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This unit addresses the important conceptual and practical issues which confront the indigenous business when it decides to market its products (goods and/or services) in foreign countries. Studies include important environmental differences, market entry modes and financing international marketing in addition to the practical problems encountered in implementing marketing strategies and plans in foreign countries. -- Course Website

Instructor: [email protected]

Prerequisites: Admission to MBA or MMgt or PGCertMBAExt  



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