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Macquarie University

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Marketing Research

  • MGSM816
  • 4
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This unit focuses on helping managers make better decisions in marketing research. Designed with the view of how to use various research methods, it explores both quantitative as well as qualitative analytical techniques to better understand the target market. Students are taken through the entire process of determining the initial marketing problem or opportunity, through the process of research design, to the final stages of executing and implementing the research. -- Course Website

Instructor: [email protected]

Prerequisites: MGSM820 



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