This unit studies communication theories and strategies for development and social changes in an interdisciplinary approach. Drawing on theories of communication, human motivation, media and cultural studies, we will critically discuss development, communication and development communication; strategic communication (community and participatory media and communication, integrated marketing communications); and practical issues of development communication (media freedom and ethics, community responsiveness and empowerment). Theory and practice will converge in critiques on development communication cases in various social, political and cultural contexts. -- Course Website
Instructor: Dr Guo Qin
Prerequisites: Admission to MIntComm or MIntRel or MIntCommMIntRelÂ