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Macquarie University

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International Business Strategy

  • BUS804
  • 4
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This unit draws upon concepts and theoretical frameworks from interdisciplinary sources as well as practical industry and firm-level case studies and experiential exercises in order to examine various issues relevant to conducting business across national borders. The unit addresses not only the economic dimension of the international business environment, but also its political, cultural and technological dimensions, all of which interact in complex ways to generate opportunities and threats at the firm level. It will introduce students to vital matters in strategic decision making in the global markets to provide insights on the practices and policies used by competing businesses... -- Course Website

Instructor: Associate Professor Yue Wang, Dr Robert Jack

Prerequisites: (BUS651 or MKTG696) or (4cp at 800 level and (admission to MIntRel or admission to MCom or MIntBus or MEc or MActPrac prior to 2011)) 



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