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Macquarie University

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Global Business Strategy

  • BUS301
  • 3
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This unit examines the key business policy decisions in managing an international business including: sources of competitive advantage in international competition; foreign market entry strategies; international strategic alliances; global competitive dynamics; product and geographic diversification strategies; multinational organisational structures; and international corporate governance systems. By the end of the unit students should have an improved understanding of the process of developing a strategy for an international business as well the key factors in the firm and its external environment that must be considered. -- Course Website

Instructor: Associate Professor Yue Wang

Prerequisites: BUS202 and 39cp 



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