This course investigates the key debates, interventions and sites of conflict in the field of audience research, and examines the ways in which the media and cultural industries conduct and use audience research. The course introduces you to the ways in which media audiences are defined, researched and theorised. Particular emphasis is placed on competing conceptualisations, methodologies and intended or unintended outcomes of audience research. Course content and assessment will assist you in developing skills in constructing and evaluating quantitative and qualitative audience research.<br/>Incompatible: 3005FMC Media Audiences<br/>Incompatible: 3005AMC Media... -- Course Website
