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Griffith University

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Channel Strategy in Marketing

  • 3016MKT-1
  • Semester 2 - 2012
  • 10
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This course has a Prerequisite requirement which means you MUST successfully complete the listed course or requirement/s BEFORE enrolling in this course. If you have enrolled in the course without meeting this requirement you MUST WITHDRAW immediately. Please note it is your responsibility to have any Transfer Credit appearing on your academic transcript before enrolling. <br/><br/>This course provides students with an understanding of channel formation and interactivity between retailers, supply chains and markets. Attention is given to channel strategy and design and how customer value is created and enhanced in this context. The different challenges involved in channel management... -- Course Website



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