logoClassRank

Griffith University

Areas of Study

Event Marketing & Sponsorship

  • 2315HSL-4
  • Semester 1 - 2013
  • 10
Average Rating
Difficulty Level

The course is designed to provide students with a comprehensive coverage of events and sponsorship strategies. This course will first expose students to basic principles of motivation for participants and spectators to develop the ability to apply broad principles underlying why consumers attend events across a variety of contexts and situations. Students will then utilise this knowledge on motivation to develop a marketing plan, as well as a customised sponsorship proposal, on behalf of a designated event organisation.<br/><br/>This course is normally offered in Semester 1.<br/>Gold Coast : DAY offering<br/>Nathan : DAY offering -- Course Website



Post an anonymous review of this course

Overall experience
Difficulty Level
POST