This unit covers fundamentals common and necessary to successful enterprise-based innovation development. We will examine the role of technology in goal-setting and strategy development of an organisation, what entrepreneurship is and the role of the entrepreneur in developing innovation, and how to successfully manage enterprise based innovation. With a special focus on start-up entrepreneurial organisations and ventures we will also examine how innovation-seeking activities are typically funded and how the results of innovation development are measured in terms of enterprise valuation. -- Course Website
Instructor: S Cavenett
Prerequisites: Nil
