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Deakin University

Areas of Study

Retailing

  • MPM705
  • 1
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Retailing presents and sells goods and services to customers.  Retailing is the final economic activity before the goods and services are consumed.  This deceptively simple activity is now a highly competitive industry that faces many challenges such as changes to international trade, new and emerging markets, and rapid developments in technology coinciding with an increasingly demanding and well informed customer. Globalisation, the growth of new economies, and developments in technology has influenced the development of the retail industry in the last decade. This unit presents the basic elements of retailing and explores influences such as corporate social responsibility and ethics in... -- Course Website

Instructor: S Minahan

Prerequisites: Nil.



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