Crisis, issue, and, reputation management can impact all sectors and industries. The growth of global technology and social media see reputations altered at a rapid pace and issues amplified to reach global audiences. This unit will focus on managing evolving stakeholder expectations whilst dealing with anticipated or unexpected events. Students are presented with the opportunity to critically explore contemporary cases involving celebrities, global organisations and public figures. A portfolio of tools and techniques, including social responsibility, ethical behaviour, proactive and reactive strategies will help prepare students to manage this challenging field. -- Course Website
Instructor: S Mcdonald
