The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.Assessment -- Course Website
Instructor: B Kirby
Prerequisites: ALR103/ALR203 and ALR279 ALR279 is a prerequisite unit for ALR300. Under no circumstances will it be possible to study these units concurrently.
