The overall aim of this unit is about creating and sustaining superior performance in the marketplace.<br/>It also focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage through the use of digital marketing. The unit includes recent developments in strategic thinking and emphasises the very different role that organisations are now defining for digital marketing as a strategic force. -- Course Website
Prerequisites: 5282 (v.6)<br/> Marketing Management 555<br/> <br/> or any previous version
