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Curtin University

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Digital and Interactive Marketing 630

  • 5519
  • Semester 1
  • 25.0
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The unit focuses on a broad understanding of web and social media marketing. It explores how marketing online differs from a traditional marketing environment. Furthermore it identifies and discusses web-based marketing opportunities such as using Facebook, Twitter or Google but also the limitations a company should consider. -- Course Website

Prerequisites: 314190 (v.1)<br/> Marketing Management 510<br/> <br/> or any previous version



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