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Curtin University

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Advanced Marketing and Business Strategies 640

  • 5283
  • Semester 1
  • 25.0
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Designed to develop high level strategic marketing skills at a senior management level. Additionally, the unit will provide insight into the diverse skills and tools needed to manage a complex organization through a focus on key aspects such as strategic capability, sustainability, corporate governance, ethics and social responsibility, diversification and international expansion, mergers, acquisitions and strategic alliances; corporate culture, structures and power politics, financial analysis, leadership and strategic change and implementation and monitoring strategies. -- Course Website

Prerequisites: 5518 (v.9)<br/> Marketing Intelligence and Research 540<br/> <br/> or any previous version



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