A focus on the entire process of marketing to business organisations, building relationships with business customers; firms, governmental organisations, and institutions. Strategic role of the business to business marketer in winning and keeping customers will be examined. This will be done through marketing analysis and planning of the necessary activities for development of close and long-term relationships with the business customer. Unique aspects relating to marketing to business organizations as against end user will be explored. -- Course Website
Prerequisites: 9764 (v.8)<br/> Consumer Behaviour 201<br/> <br/> or any previous version
