Presented in two six-week components. Copywriting workshop looks at the structural dynamics of advertising copy, vocabulary, syntax and grammar, meter and form, tone of voice, styles and formats, persuasion and motivation in copy, copywriting techniques and strategies, as well as critical analysis of advertising copy. A look at the dynamics, layout and composition, visual branding and campaigning, graphics and colour, art direction, photography and illustration, art direction for sequential media, mechanical empathy for production and media design, as well as critical analysis of advertising art direction. -- Course Website
Prerequisites: 306971 (v.1)<br/> Creative Advertising Design Theory 291<br/> <br/> or any previous version
