To be an Internet user is, essentially, to be part of the economics of the Internet, through innumerable commercial transactions and by being part of audiences sold for advertising. In this unit, you will come to understand the dynamics of Internet commence, including the 'free' services that are part of the attention economy; you will also analyse the importance for the Internet of an alternative economic form - the gift economy. Ultimately, you will understand how the Internet might, within capitalism, be associated with economic rewards and risks; and how developments on the Internet have altered business practices and approaches. -- Course Website
