This is a campaign unit that guides students through the processes involved in developing and implementing an integrated marketing communication campaign. Specifically, students apply previously taught concepts in their Advertising Major to develop a synergistic communication plan for an industry based client. Students develop an adverting plan and have the opportunity to pitch/sell their ideas to the client and as part of this hands-on process, students justify their communication and media recommendations. Throughout the unit, students are also exposed to industry guest speakers and are provided with career mentoring to further develop their career focus and industry understanding prior... -- Course Website
Prerequisites: 12634 (v.4)<br/> Strategic Advertising 310<br/> <br/> or any previous version
