Corporate communication management. The role of corporate public relations in the strategic management of organisations. Stakeholder management and corporate social responsibility. Corporate reputation, branding, identity, and image. Measurement and evaluation in corporate public relations. Integrated communication. Internal communication, change management, and corporate culture. Issues management and public affairs. Crisis communication management. -- Course Website
Prerequisites: 10851 (v.6)<br/> Media Relations 250<br/> <br/> or any previous version