An introduction to the skills and concepts needed to practise public relations successfully in today's global business environment. The unit builds an awareness and understanding of cross-cultural communication in international public relations and develops an understanding of public relations and corporate communications in world economies and those of specific regions, such as the Asia-Pacific region. -- Course Website
Prerequisites: 10854 (v.7)<br/> Public Relations Techniques 220<br/> <br/> or any previous version
