Designed for managers who are actively pursuing international market opportunities or want to do so, and for university students in university courses on international marketing, especially courses oriented toward managerial decision making in the global market place. It has also been designed to assist those who must deal with international companies and can therefore benefit from a greater understanding of them. The main objective is to show the student how to design and execute international market entry strategies that aim to achieve a sustainable presence in foreign markets. Students will develop an understanding of an effective entry planning model that identifies key decisions... -- Course Website
