logoClassRank

Curtin University

Areas of Study

Integrated Marketing Communications 202

  • 11016
  • Semester 1
  • 25.0
Average Rating
Difficulty Level

This is an introductory unit which explores the importance of marketing communication, the concepts underlying effective marketing communication and the skills needed to create simple integrated marketing communication (IMC) campaigns. -- Course Website

Prerequisites: 10850 (v.4)<br/> Marketing 100<br/> <br/> or any previous version



Post an anonymous review of this course

Overall experience
Difficulty Level
POST